Ricky LiJul 15, 20194 minThinking on Customers’ Perspective Once, I visited a traditional business. They printed a slogan on the wall: the customer is God. I asked the boss of the company: Is the...
Ricky LiJul 10, 20194 minMarginal Utility Some people say that Coke can refill for free in the US McDonald's. Whether you buy a big cup or a small cup, you can go to an unlimited...
Ricky LiJul 8, 20192 minExtremely hungry marketing- Gold Cup Silver Cup is not as good as queued word of mouthLast year, a brand wanted to invite me to dinner. I was very busy, so I think I should politely refuse it, but I glanced at the name of...
-Jun 10, 20193 minPositioning theory— Occupy the mind before occupying the market If the business is a war, the channel is the ground force. The highest task is to block the door using the best price/performance. In...